Driving Growth With Experience-Driven Commerce
Over the past 5 years, as one-time competitive differentiators have eroded, companies have moved to competing on customer experience. At the same time, consumers across every industry, whether B2B or B2C, have shifted from buying products to seeking experiences. THIS is experience-driven commerce – and it’s challenging brands to make every experience consistent, personalized, and real-time. Consumers – as well as businesses – expect the next generation of commerce to be completely embedded into the overall customer experience, moving beyond the web shopping cart to include mobile, social, web, in-product and in-store. Hear how Magento is positioning to help merchants succeed in this new reality.