Bhavin Patel is Group Omnichannel Director at Kanmo Retail Group. His responsibility is to help inject innovation and digital strategy into ecommerce, omnichannel, digital marketing and CRM.
Bhavin is an omnichannel marketing leader with over nine years’ extensive experience working with leading global brands including L’Oréal, Tesco, M&S, Burberry and Saatchi. In 2015, at L’Oréal, Bhavin was responsible for driving eCommerce growth across 67 markets, building an effective digital strategy for The Body Shop globally. In 2012, at Tesco, he launched the ecommerce business in nine markets across Central Europe and South East Asia in less than two years, responsible for driving brand presence and revenue performance across ten international territories. In 2010, at Marks and Spencer, he was responsible for the annual online trade plan including defining objectives and the strategies for user acquisition, retention and growth. He delivered the first online exclusive range ‘Autograph’ by Rosie Hunnington prior to introduction to stores, resulting in becoming a truly multiple channel brand.