As Chief Solutions Officer for APAC, Paula Harrison leads the company’s efforts in its current growth phase, which will see CtrlShift solidify its technology portfolio and expand into new markets in Europe, ANZ and North America.
Prior to CtrlShift, she was Group CEO of APD Engage, where she led the Singapore launch alongside the consolidation of three businesses in Australia and New Zealand, securing major clients and increasing revenue along the way.
A career highlight was founding Returnity, a database management and email marketing services agency. The business grew from four people to forty in 10 years, with an annual revenue of US$7 million, and was acquired by Salmat in 2011.
Paula boasts more than 25 years of digital marketing and media experience across multiple markets with stints at Jericho Digital Communications, dotmailer and Claritas among others. Throughout her career, she has worked with numerous brands including Mount Faber, Chubb, Far East Hospitality, Singapore Post, Optus and The Accor Hotel Group.
Paula has a passion for launching new businesses and is at her most inspired when in a position to grow revenue and improve the profitability, positioning and performance of a business, while providing great opportunities for people.